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Prospect · In-market lists

Reach the people shopping for what you sell — before they find you.

Prospect builds cold-outreach lists from people showing active interest in your category, filtered to the customers you actually want. Then it delivers them to your email, calling, and ad tools.

How it works

From ideal customer to ready-to-send list.

01

Define your customer

Set filters for who buys from you: where they live, what they earn, what they do, and what they are shopping for.

02

Build the audience

Combine in-market behaviour with your filters in the dashboard to find people who match right now. We'll show you how to set it up.

03

Review before you pay for outreach

See the audience size and a sample of records before anything is sent.

04

Deliver to your channels

Lists go straight into your cold email platform, CRM, dialer or ad account.

Filters you can use

Narrow the list to people worth contacting.

Combine filters like these to shape each list. The exact options depend on the audience.

In-market interestWhat they are actively researching
LocationState, city or ZIP
HouseholdIncome range, homeownership
Age rangeConsumer audiences
Job title & industryBusiness audiences
Do-Not-Call statusIncluded on every phone number
Ways to use it

Fill the top of the funnel on purpose.

Cold email campaigns

Send lists straight into platforms like Instantly or Apollo, ready for a sequence.

Outbound calling

Route lists to your call team or AI calling agent, with Do-Not-Call flags attached so you can suppress before dialling.

Paid social and direct mail

Upload the same audience to Facebook Ads or send it to a mail house for a coordinated campaign.

Good to know

Outreach that stays on the right side of the rules.

Follow the contact rules

Cold email must follow CAN-SPAM; calls and texts must follow TCPA. We'll show you how to set up suppression from day one.

Suppress Do-Not-Call numbers

Every phone number carries its Do-Not-Call status. Remove flagged numbers before dialling.

No sensitive targeting

We do not build lists or scores on ethnicity or religion, on any plan.

How it counts toward your plan

Contacts delivered in a list count toward your plan’s append and contact allowance.

Works better together

Every plan includes all three.

IdentifyName the visitors already on your website. AppendFill in the gaps on the contacts you already own.

Tell us who your best customer is.

Book a demo and we'll show you how to size an in-market audience for your business before you commit.

Book a demo